Sport Allies has identified that sport - and specifically team sport - is too often where narrow gender stereotypes are reinforced, squeezing many of us into boxes that we do not fit.

We’re saying no to those stereotypes.

Our vision is a world where sport is a leader in promoting diversity.

Our mission is to promote sport, and especially team sport, a an inclusive and supportive route to personal growth for everyone. 

“We are standing naked in front of the world as men who are prepared to be vulnerable, who embrace people of every gender and sexuality, and who are not afraid to show our affection for each other.”

— The Warwick Rowers



of young people have heard the term "gay" used negatively.



of LGB students say they do not like team sports.



of LGBT students who do not
participate in sport find the culture around sport
alienating or unwelcoming.

- National Union of Students


Sport imparts far more than just physical benefit. Sport enables young people to explore their potential, make life-long friends and develop skills applicable in the outside world.

We believe that everyone should have access to sport and the opportunities it provides, and that sport should play a central role in enabling a more diverse and inclusive world.

Sport Allies hopes to make a difference in the fight against discrimination by:



Advancing education and raising awareness in equality and diversity.


Conducting or commissioning research on equality and diversity issues and publishing the results to the public.


Cultivating a sentiment in favour of equality and diversity, in particular but not exclusively in relation to non-binary and non-heteronormative sexuality


Promoting sport as an inclusive opportunity for the personal and social development of all young people.


Supporting young people who may be confronting challenges in relation to their sexuality.