The Mission

Promoting sport as an inclusive and supportive route to personal growth for everyone


We believe that sport offers far more than just physical benefit. Sport enables young people to explore their potential, make life-long friends and develop a wide range of skills that are applicable in the wider world. We believe that everyone should have access to sport and the opportunities it provides, and that sport should play a central role in enabling a more diverse and inclusive world.

Our Vision is a world where sport is a leader in promoting diversity.

Our Mission is to promote sport, and especially team sport, as an inclusive and supportive route to personal growth for everyone. 

You can read more about our strategy here.

You can read our annual report here.





Our work is informed by the following core principles:



Without inclusivity, there can never be equality of opportunity.


Everyone should have the opportunity to explore their talent and turn it into personal success and a positive contribution to society.


Any group of people - whether a corporate board or a sports team - will become stronger by recruiting from the entire pool of talent.


Team sport offers unique opportunities for promoting diversity and enabling personal growth.